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Ashley Churchill

Co-founder & Principal Researcher

Ashley Churchill is co-founder and principal researcher at La Greca Research.

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Writing by Ashley Churchill

How to convince your boss not to use synthetic respondents

The trust recession: why buyers now discount vendor content

Category entry points, for people who don't have a media budget

Pricing research without the guesswork: a Van Westendorp kit

Buyers are testing you with AI before they ever call sales

The 5 moments that decide whether a trial converts