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5900 Balcones Drive, Suite # 33423
Austin, TX 78731
Frequently Asked Questions
Quick answers to help you understand our custom research process.
What kind of companies do you typically work with?
We partner with both B2B and B2C companies, heavily focused on technology firms. We also work directly as a strategic research partner for independent consultants and fractional executives who need rigorous data to support their own client engagements.
How do you work with agencies and independent consultants?
We act as a specialized research extension for agencies, fractional executives, and advisors whose clients need hard data to move forward. Here is how we typically collaborate:
- Flexible Contracting: We can contract directly through your firm as a white-label or co-branded partner, or contract directly with your client.
- Collaborative Design: We help you map out the right research approach to pitch to your client.
- Richer Interpretation: Once the data is in, we analyze it alongside you, combining our research background with your functional expertise to give your client a clear path forward.
What do your deliverables look like?
You get the complete raw data—including formatted datasets, transcripts, and interview recordings—paired with a written research report. We then walk your team through a live presentation to explain the findings.
Do you actually execute the marketing or product strategy once the research is done?
No. Our role is to provide you with data & insights and help you connect the dots. We collaborate with you to understand exactly what the research means for your business, but we leave the actual strategy building and execution to you.
Do you do qualitative or quantitative research?
Both. We often take a mixed-methods approach depending on the specific business challenge. A common example is starting with qualitative interviews to uncover the "why" behind customer behaviors, then following up with a quantitative study to assess product or creative concepts built from those insights.
Do you use AI or synthetic respondents?
No. We do not offer synthetic AI respondents, and we do not train LLMs on your proprietary data. We believe that understanding real people requires talking to real people. While we use technology to organize data and speed up analysis, we never use it as a shortcut that compromises the integrity of your research.
Do you use my proprietary data or customer inputs to train AI models?
No. We only partner with vendors whose commercial terms strictly prohibit the use of customer inputs or research data for model training.
Do you rely on automated AI tools to generate research findings?
No. Clients don't hire us to dump their data into ChatGPT and deliver AI slop. We use specialized software (like Dovetail) to help us analyze your data and extract more value from the feedback we collect. But real insights require human judgment, empathy, and care. We care deeply about the people involved in our work—both the participants sharing their experiences and the clients making high-stakes decisions with our findings. While technology helps us process information faster, our senior researchers do the heavy lifting to ensure you get insights you can trust.
How do you handle data quality and sample fraud?
We are acutely aware of the sample quality crisis in the research industry. We combat this by designing studies that actual humans want to take. We personally review respondent data, maintain strict control over the recruitment process, and utilize a multi-stage approach to detect and eliminate fraud before, during, and after data collection.
How long does a typical engagement take?
Because we design custom research, timelines vary based on the complexity of the audience and the methodology. However, because our senior researchers handle execution directly, we move much faster than traditional big-box agencies. Most foundational studies are fielded and delivered within a matter of weeks.
How much does a typical custom research project cost?
Because we don't sell off-the-shelf templates, our pricing is entirely dependent on your goals, the specific audiences we need to reach, and the complexity of the methodology. Engagements typically range from $15,000 for smaller projects, up to $80,000+ for highly complex studies. During our discovery process, we will always provide multiple options at different price points so you can choose the approach that best fits your budget and timeline.
What is your standard payment schedule?
Our standard engagements are billed on a split milestone schedule: 50% upon contract execution and 50% upon final report delivery, with Net 30 payment terms.
Do you offer flexible pricing or discounts for nonprofits?
Yes. We love supporting mission-driven organizations and nonprofits that align with our values. If that sounds like you, please reach out and let us know what you are working on. While we primarily extend specialized pricing to non-profit organizations, we are happy to see what we can do for other mission-driven teams whose work aligns with our values.